Seventy Eight Percent

Head of Product / 2010-2015

Seventy Eight Percent is a leather goods brand that produced high-quality, functional bags with creative professionals in mind. Using high quality vegetable-tanned Italian leather and traditional Japanese cotton canvas, it finds its place in the market by balancing three key philosophy in their products: Functionality, Quality, and Style.

Launched at Lane Crawford in 2009, Seventy Eight Percent was well received by key boutique retailers such as Kapok and Incu.